Search

The search engine is the heart of every e-commerce platform. If customers cannot find a product, they will not buy it. Over the past decade, when referring to Search, we defaulted to Elasticsearch (with the BM25 algorithm). However, as user search behavior evolves—from typing abrupt keywords (“men’s running shoes”) to long queries full of complex intent (“find me waterproof trail running shoes, size 42, under $100, that can be delivered today”), traditional search engines begin to reveal their fatal flaws. ...